Simple, honest, conscious, VIU combines swiss design with technical innovation and precise craftsmanship to create beautiful yet timeless sunglasses and corrective eyeglasses.

Their new pop up store on Marylebone Lane reflects the brand's values around minimal waste, maximum transparency to the consumer and ultimate functionality of every design element. With free eye tests available to everyone, be sure to drop in to check out their extensive range of Italian and Japanese handcrafted glasses.


70 Marylebone Ln, Marylebone, London W1U 2PJ

Opening times

Mon-Sat 10am-7pm