KOIBIRD Spring/Summer '21

KOIBIRD launch their new SS21 campaign ‘KOIBIRD Breaks a Sweat’.

Marylebone Village concept store KOIBIRD's SS21 edit ‘KOIBIRD Breaks a Sweat ’is focused on a new approach to fitness and wellbeing, championing a dynamic roster of athleisure labels from across the globe.

During a crucial time for health and wellbeing, and ahead of the Summer 2021 Olympics, physical and mental strength has never been more of a priority.

Under KOIBIRD’s typically playful lens, the edit offers a considered curation of high-performance pieces, cult casual wear favourites and innovative emerging talent looking to redefine the sartorial expectations of sporting apparel. Embedded within this is a thoughtful approach to building a community of designers that work to empower women in a plethora of ways, be this through brand ethics, technical prowess, conscious production or charitable efforts.

Nostalgia is also firmly on the agenda, with a nod to decade-defining trends prevailing throughout the season. High-shine, wet-look sets in pastel hues from Heroine Sport and Beach Riot inject the edit with a distinctly 80s flair. Casual wear also arrives in the guise of 90s tie-dye-drenched loungewear, courtesy of Hadid-dynasty favourite La Detresse. This sits alongside ‘Smiley ’raver iconography from streetwear behemoth Chinatown Market and KOIBIRD exclusive Nervis. Juicy Couture’s brash approach to 2000’s ostentation acts as a fitting climax to this season’s blend of easy casualwear with transitional sportswear.

Technical pioneers such as Twenty Montreal and Koral look to enhance both aesthetic and performance via unique 3D knitting techniques and patented compression materials that flatters the form and boosts functionality. Holding its roots in classical ballet, Port de Bras ’highly stylised approach to contemporary dance apparel refuses to undermine its conscious credentials, favouring 100% biodegradable fabrics. Istanbul-based label Cult Form, another KOIBIRD exclusive, shares this conscious approach to design, utilising the traditional Turkish Yorgan technique to create disco-influenced workout pieces in a sea of primary colours. Luxury loungewear brand Donni’s prioritisation of female-owned local factories helps to celebrate this season’s perspective on supporting female-led communities.

KOIBIRD harnesses the breadth of its offering with its expansion into fitness equipment, including wearable weights from Bala, basketballs from Chinatown Market and Tangram’s smart skipping ropes. This season, the brand’s wellness category Pharmacy-K looks to encourage clean living more than ever before, pooling together a comprehensive curation of vegan supplements, adaptogens and medicinal powders.

Jovial new additions include Raw Nice’s rainbow vegan powders and Seattle Elderberry’s homeopathic gummy bear kit. Anima Mundi and Evolution Botanicals further solidify this cleaner approach, tackling digestion, inflammation and restoration with a series of collagen boosters and plant-based supplements. Skincare cognoscenti Agent Nateur and Costa Brazil thoughtfully round off this season’s wellness selection with cruelty-free deodorants and luxurious oils and essences that look to energise and rejuvenate.

The KOIBIRD Breaks a Sweat edit is available now at koibird.com with the team still set to embark on its signature Marylebone Village store design overhaul pending re-opening.

 
 

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