Theory
Sleek and sophisticated clothing for the modern sartorialist, from the man who brought Rag and Bone, Joie, and Helmut Lang to the world.

Here, the theory goes, it’s the mixing, matching and layering that make the look, not the catwalk trends—and while themes may or may not happen to coincide with the seasonal stories, the presence of well-edited pieces in timeless shapes with a razor sharp focus on cut and cleanliness of form are guaranteed.

Location

1 Marylebone High St, Marylebone, London W1U 4LZ

Social
Opening times

Mon-Wed 10am-6:30pm Thur 10am-7pm Fri-Sat 10am-6:30pm Sun 11am-5pm